2019 was a transitional year for us, in which we gave everything we had. After a spring-summer release marked by a DDoS attack on our website and a lot of stress, the success of the Sirocco jumpsuit went beyond our wildest expectations, with thousands of lovely projects published online!
Following this release, Sylvie joined our team to answer all your messages and questions! But our respite was short-lived, as our book Dressed was already shaping up in our minds… An ambitious project, with a real gamble on the approach, and the crazy idea of starting our own publishing house. We hadn’t anticipated the huge amount of work we would have to get through, and we worked day and night to bring it to fruition.
Indeed, after the both of us had to take some burnout-related sick leave at the end of 2019, we realized that the long-term health of Deer&Doe starts with our own physical and mental health, and that our current workload was not sustainable. Consequently, we decided that in 2020 we were going to hire a few qualified people to work with us, and put better processes in place to make our life easier all the while improving our products!
What about our projects for 2020? We’re going to start by going back to paper patterns with a new pattern planned for spring! It will be a feminine and detailed garment, with multiple variations, and we hope you’ll like it!
Our second big project for the next few months is to work with a publisher for the English version of Dressed. We’re still exploring our options, but this is one of our biggest priorities so that our non french-speaking customers can finally enjoy our book 🙂 .
Our third priority is to improve our communication on the blog and social media, and publish quality content with more regularity. With this in mind, we turn to you: what would you like to see from Deer&Doe this year? Please let us know in the comments!