Welcome to the new Deer&Doe website!

Written by Eléonore
March 1 2016 | News from the shop

After several months of work, it is finally here: welcome to the new Deer&Doe website!

Since September 2012, when Deer&Doe was first launched, the internet has evolved quite a bit and it was time for us to get up to date! If most of the changes we have made are behind the scenes, we also have improved the design and accessibility of the site and online shop. Let us take you on a tour…

Clearer Website


A few months ago, we updated our packaging and visual identity. In the same spirit, we put in place a coordinated design for the website and made it more modern and clear! The blog was revamped to put the pictures in the spotlight and to showcase relevant and high-quality content (popular posts, similar topics), and the shop now displays larger images so can see all of the patterns’ details :).


Our stockists list has also been improved so that you can find retailers more easily. Say goodbye to the long and tedious list, stockists are now displayed on a map along with a search box that lets you look up the ones closer to you.

More Complete Product Descriptions




Product description pages have been redesigned to give you all the information you need on a pattern. You’ll be able to learn everything on each pattern (notions, fabric requirements, but also finished garment measurements) in the Details tab below the pattern pictures. The second tab, Your Creations, showcases projects using this pattern that you published on Instagram!

Responsive Layout


A lot of you had brought up that the old website was hard to navigate using a tablet or a smartphone. We really made sure to develop an entirely responsive layout, which means that the layout adapts to the size of your screen to enhance your browsing experience.

We hope that you will like these changes and that they will make browsing our website more enjoyable! And if you stumble upon a bug or on anything strange, don’t hesitate to contact us to let us know!

3 commentaires

Francesca Amodeo, March 1 2016

Love the new look and layout. it is as always easy to navigate but looks much more stylish now. and it’s great to make kernel’s acqaintance – what a movie star!

    Eléonore, March 1 2016

    Thank you Francesca ♥︎ . It was about time Kernel got his own feature indeed XD

Anemone, March 2 2016

The new layout is fantastic! Love how it navigates and looks on my iPad with the full screen pictures for the patterns

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