First things first, we regret to inform you that we will not be releasing any new patterns for the Fall 2021 season. As many of you know, we have a six-month development cycle for all of our designs, during which there can be many revisions to a pattern before release. We pride ourselves on focusing on quality over quantity, and it’s not uncommon for a pattern to be scrapped entirely before a collection launch.
This was unfortunately the case this year, as our designs for this season just did not come together as we’d hoped. As much as we hate to skip a collection release entirely (and we know it is a disappointment to you), we feel very strongly that it is better to not release a pattern at all than to put out a subpar product. As we struggled to get these designs up to our usual high standard, we eventually realized that our time and energy would be better spent getting a head start on the spring collection. While we are sad to let these patterns go—and we hope you understand—we are also eager and excited to begin working on the next batch of designs.
In the meantime, we have stayed busy working on the size range expansion we announced last February, starting with a re-release of the Sirocco jumpsuit. Development has been going smoothly and on schedule (we are still on track for a November launch!), and we just wrapped up Sirocco’s third and final round of testing. It’s now time to put the final touches on the pattern, and we’ve got a launch photoshoot scheduled for the end of this month.
In addition to rereleasing Sirocco next month, we are pleased to announce that we will also be launching a second pattern: the Plantain t-shirt!
The Plantain t-shirt is a free pattern, and for many sewists it has been a valuable way to try out our patterns and get a sense for the Deer&Doe block. This is even more important now that we will be offering two different size ranges. We knew early on that it would be a priority to offer this same opportunity to those in our second size range (although until recently we were uncertain of the timeline), and we’re so happy to be able to offer Plantain alongside Sirocco this November.